Founded in 2014, École de Pensée revisits menswear by infusing it with its passion for alternative cultures. Its flagship boutique on Laurier Avenue hosts its seasonal and permanent collections, as well as a selection of accessories and lifestyle objects from European and Japanese collaborators. The brand's philosophy and universe come together in a place of sharing and discovery.

In 2023, École de Pensée™ was voted Canadian Male Designer of the Year at the CAFA Awards.