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The luxury avenue that’s reshaping boutique shopping in Montréal

Published on: August 2, 2025

By: Avenue Laurier Ouest

A guide to five luxury boutiques on Laurier Ouest in Montréal: Billie Boutique for designer fashion; Annick Levesque for innovative leather bags with patented lighting; MYEL for fine, ethical jewelry; UCHUU for inclusive, modern womenswear; and École de Pensée for refined menswear tailoring. The article highlights curated labels, independent designers, and timeless pieces in a high-end shopping destination between Outremont and the Mile End.

Nestled between Outremont and the Mile End, Laurier Ouest has long been the go-to avenue for high-end fashion boutiques. In recent years, it’s evolved with even more distinction: unique jewelry, rare accessories, homegrown talent and emerging designers. Filled with world-class design, intentional curation and the coveted brands, these four boutiques on Laurier Ouest bring a blend of soul and sophistication to Montréal.

Billie Boutique

Storefront of Billie Boutique featuring three mannequins dressed in blue and neutral-toned fall outfits, displayed with wheat sheaves in the window.
Close-up of Billie Boutique window display with a mannequin in a blue skirt suit and knit beanie, next to another mannequin wearing a white coat over a blue dress.

For those looking to elevate and invest in their wardrobe, the racks at Billie Boutique are lined with renowned brands like Citizens of Humanity, GANNI, Rails, AG and even local talents like Mademoiselle Jules. Browse through and you’ll find special-occasion dresses, curated denim and high-quality basics like tees and tanks. Rest assured, no matter what event or season you’re shopping for, this is the spot for fashion connoisseurs.

Annick Levesque

Woman wearing a navy top and jeans, carrying a black leather crossbody bag by Annick Levesque while holding a black leather jacket.
Woman working on a laptop at a café table with a black leather Annick Levesque handbag placed on the seat beside her.

Fine leather craftsmanship meets smart functionality at Annick Levesque. With a variety of leather accessories including travel duffels, backpacks, handbags, wallets and crossbody bags, Annick Levesque’s precision and modern take doesn’t go unnoticed. Most impressively, they are continuously pushing boundaries through their patented Zee technology, integrating a magnetism that activates interior lights when a bag is opened. So, if you’re choosing something for a work trip or everyday use, you’re sure to find one that’s as practical as it is polished.

MYEL

Display case with gold and silver hoop earrings of various sizes arranged on round stands inside a jewelry store.
Interior of a jewelry boutique with glass display cases, black metal shelving, dried floral arrangements, and a large portrait of a woman wearing rings.

Known for its fine jewelry featuring fair-trade gold and ethical gemstones, MYEL is entirely designed and handcrafted in Montréal. Their collection ranges from everyday pieces to engagement rings, with a focus on creating beautiful things that are both responsible and refined. With a commitment to sustainability, their coloured gemstones are sourced through Fairtrade partnerships and certified by Columbia Gem House to ensure ethical cutting practices and conflict-free origins. They also have a collection made exclusively with Fairmined Certified Gold, proving the test of time. At MYEL, you can indulge in luxury and standout pieces without compromising on transparency.

UCHUU

Close-up of a white sheer shirt with a subtle floral pattern on a clothing rack, surrounded by other neatly hung black and white garments.
Clothing display under a large “UCHUU” sign, featuring hats, a canvas tote bag, and neatly arranged neutral-toned garments on wooden hangers.

UCHUU isn’t just rooted in self-expression; it celebrates it. The label is less about catering to quick trends, and more about embracing age, movement and individuality through fashion. In terms of style, think feminine, fluid and purposefully inclusive. You’ll find structured skirts and dresses, along with coats, knitwear and everyday basics. Though the brand prioritizes comfort and confidence, it does so with a distinctly modern edge—unexpected prints, playful cuts and a dash of boldness.

École de Pensée

Interior view of École de Pensée showing neatly arranged clothing racks, concrete display tables with shoes, and a warm wood floor under bright track lighting.
Minimalist retail counter inside École de Pensée, with a concrete desk, flower arrangement, and clothing racks on both sides against a textured wall.
Lounge area inside École de Pensée with a wooden armchair, shelving unit displaying accessories, a long mirror, and clothing racks in the background.
Street view of École de Pensée’s storefront at night, with two mannequins dressed in dark tailored clothing in a brightly lit minimalist display.

A standout in Montréal’s menswear scene, the award-winning École de Pensée has earned its popularity by bringing a quiet luxury approach to tailoring and classic menswear. Inside its Laurier Ouest boutique, the stone textures, neutral walls and clean layout feel more like a gallery than a store, where trousers, blazers and shirts are carefully arranged by colour. With over 500 fabrics—from Japanese, Italian and English mills—we recommend opting for a consultation where the ÉdP team will guide you through every step of creating a custom look.

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Feminine fashionMasculine fashionShoppingLingerie